Customers with similar characteristics are grouped together into what is called ‘segments.’ Following a similar approach, customers are progressively divided into further smaller groups called ‘micro-segmentation’. These niche groups are divided and clubbed on the basis of behavioral attributes, geographical... (More)
Monica Wilson Content Marketing Manager
As a Brand expert I a work towards breathing a new and fresh life into the existing brand. From undertaking competitor analysis to Identifying the value of branding in achieving the company’s business objectives.
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Due to the effectiveness of marketing automation, the following aspects of a customer life-cycle can be handled through automation:
- Lead Capturing
- Welcoming and on-boarding a lead
- Winning back cold leads
- Offering guidance to leads
- Marketing outreach
- Brand advertising through events... (More)
Just like most metrics around email marketing, even the unsubscription rate is something which differs based on the type of emails and the industry you’re operating in. However, some common trends have brought up benchmark metrics for unsubscription rates.