Analyzing the performance of your social media marketing campaign is essential to ensure that your resources are being used efficiently. Here are a few important metrics that you must keep an eye on to see if your social media marketing... (More)
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Domain and IP Reputation collectively affect your sender reputation, which controls how ISPs can trust you. Domain reputation is controlled at the domain level. The ISP will track your domain to check your reputation. Quite similarly, IP reputation is... (More)
Higher bounce rates indicate an increase in the number of delivery failures, the root cause of which must be figured out. For hard bounces, simply removing those emails from the list can help in improving campaign delivery. For soft bounces,... (More)
Hard bounce and soft bounce are terms used in email marketing that indicate failure of email delivery. Whenever an email server rejects a mail, it is termed as a bounce. The difference between the two are explained below: