Customers with similar characteristics are grouped together into what is called ‘segments.’ Following a similar approach, customers are progressively divided into further smaller groups called ‘micro-segmentation’. These niche groups are divided and clubbed on the basis of behavioral attributes, geographical... (More)
Marketing Automation Software
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Due to the effectiveness of marketing automation, the following aspects of a customer life-cycle can be handled through automation:
- Lead Capturing
- Welcoming and on-boarding a lead
- Winning back cold leads
- Offering guidance to leads
- Marketing outreach
- Brand advertising through events... (More)