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Customer relationship management20 (CRM) solutions have been around for many years and changed the way sales and customer service operate.
While CRM systems are great for organizing information and tracking sales, they do not provide the end to end marketing... (More)
Customers with similar characteristics are grouped together into what is called ‘segments.’ Following a similar approach, customers are progressively divided into further smaller groups called ‘micro-segmentation’. These niche groups are divided and clubbed on the basis of behavioral attributes, geographical... (More)
Userlist.io81 is a fresh attempt in the space of customer messaging tools. The tool tracks every step of the customer journey and logs it. A marketer or the product manager of the site or app can then define triggers and... (More)
