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Marketing Automation Software
Marketing Automation Software


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Monica Wilson
Content Marketing Manager

Customers with similar characteristics are grouped together into what is called ‘segments.’ Following a similar approach, customers are progressively divided into further smaller groups called ‘micro-segmentation’. These niche groups are divided and clubbed on the basis of behavioral attributes, geographical... (More)

Kelly Williams
Digital Marketing Manager

Userlist.io47 is a fresh attempt in the space of customer messaging tools. The tool tracks every step of the customer journey and logs it. A marketer or the product manager of the site or app can then define triggers and... (More)

Monica Wilson
Content Marketing Manager

Due to the effectiveness of marketing automation, the following aspects of a customer life-cycle can be handled through automation:

  • Lead Capturing
    • Welcoming and on-boarding a lead
    • Winning back cold leads
    • Offering guidance to leads
    • Marketing outreach
    • Brand advertising through events... (More)