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To understand MultiVariate Testing (MVT), one needs to understand A/B and A/B/n testing.

A/B Testing is an experimentation process, where you pick one topic that you're looking to experiment on (e.g. Button Colour, Headline, Layout, Page, etc.) and test your... (More)

Every website which has a purpose can be suitable for AB Testing. The question is always around where the practise is more useful.

Transactional websites, such as Retailers, Travel companies etc., have a very easy use-case for A/B Testing -... (More)

No A/B test is 100% reliable, but some are more reliable than others. A good A/B testing tool will tell you how Statistically Significant your results are, and how long you will have to run a test. But, to get... (More)