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What is the email marketing software similar to Constant Contact?

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Constant Contact can be considered as one of the major incumbents when it comes to email marketing software. It has been in existence since decades now, but with that, comes the lack of modern features. The software has clearly failed to adapt itself to the growing needs of marketers and consumers.

TL;DR
Tools in the list include:

  1. MailChimp
  2. ConvertKit
  3. MailerLite
  4. Benchmark
  5. GetResponse

If you’re looking for an all-in-one alternative to Constant Contact that can fulfill most of its shortcomings, below are some top names that are similar to the tool:

1. MailChimp 

MailChimp has become every email marketer’s favourite tool owing to its reliable service and intuitive interface. It has got an amazing freemium plan and if you’re looking to simply getting started with a new tool, this can be a great bet. The software has all the advanced customizations one would need along with the convenience of templates that are proven to work. The easy-to-use editor is flexible enough to handle all the whims and fancies of a new template you want to try.  

2. ConvertKit 

ConvertKit is used by some of the top content creators on the internet including bloggers, podcasters, and YouTubers. It’s priced on the expensive side and that might be the key reason for not being very popular among small businesses. On the other hand, their backend is pretty intuitive and getting started requires no learning curve. Alternatively, they have an exceptional record when it comes to email deliverability, which might be a huge factor for a lot of businesses.  

3. MailerLite 

MailerLite is a fantastic email marketing software if you’re looking for something affordable yet reliable. Along with inexpensive plans, it offers a flexible template editor that lets you customize templates as you prefer. It also has decent level of automation and a list management system that is pretty convenient. For freelancers and small businesses, MailerLite is a go-to tool that makes email marketing easy.  

4. Benchmark

Benchmark has earned its reputation by offering amazing multi-lingual support. For newsletters or businesses that need to have a global presence and wish to market locally, Benchmark really sets a benchmark there. With that come slightly expensive plans that are a notch higher than the competitors. They also offer great templates, which can be beneficial if you send a lot of newsletters.  

5. GetResponse 

GetResponse is a comprehensive email marketing tool that offers the best of all worlds. It has a great template editor, spam tester, good design, and automation systems that just work. Among other features, it also offers a great landing page editor that can go hand in hand with the email marketing campaigns. Even the pricing is quite decent when compared to other similar tools. 

These are some great alternatives to Constant Contact if you’re looking to switch. Each of them have their own set of strengths and weaknesses. The key is to identify what suits your needs the best and then pick the one.