The straight-forward answer to this question is to think of at what time do you check your emails? The answer is probably close to what research says about the best time to send a marketing email.
As per popular email service Campaign Monitor’s research, below are the most popular times when people tend to check their emails (in order of popularity):
Time of the day:
- 10 AM
- 8 PM
- 2 PM
- 6 AM
Day of the week:
The primary insight gathered here is that people like to check their emails in the morning and before bedtime, with some time in the afternoon apart from work. When it comes to days, they are mostly weekdays, with Tuesday leading the chart.
If you’re looking for a good time slot for your marketing emails, these are the best research-backed answers. Like mentioned earlier, the timings are pretty close to when we, as consumers, tend to check our mails.