Email marketing for small businesses has different requirements than that of large businesses. They need to have affordable plans, quick setups, easy-to-use interfaces because small businesses don’t necessarily have an email marketing team, they only rely on a few individuals that handle it. If you’re a small business and are looking for a great email marketing service that understands your needs, below are some considerable options:
MailChimp is the most preferred when it comes to getting started with email marketing, owing to its affordable pricing plans. Not only pricing but all of its features and the email template builder are so easy to use that marketers can seamlessly get started with it. Along with emails, it also offers landing page creation as an add-on which can be useful for many small businesses.
Drip is the newest kid on the block and is getting a lot of attention from millennial's owing to its bouncy and snappy design theme. It is majorly suited for eCommerce businesses, as well as bloggers, who send out a lot of newsletters. The tool has all the trendy features including automation and list segmentation among others. It is easy to set up and use as well.
Constant Contact is the way to go, if you’re looking for a user-friendly email marketing service above everything, It offers everything you would expect for in a marketing tool of this stature. There are several integrations and social media sharing tools built right out of the box. They also offer good customer support which is essential in the initial days for sure.
SendinBlue is an all-in-one email marketing tool that is being adopted by small businesses at a rapid pace. Their drag and drop tools are well-built, making it all the more easy to create an email template without wasting much time. To get started, SendinBlue also offers a decent free plan which allows you to send up to 300 emails every day. This can be a great way to try out this tool and see if it fits your needs.
GetResponse is a user-friendly and popular email marketing tool that has received wide adoption by freelancers, bloggers, and people who send a lot of newsletters. It also lets you A/B test different variations to see what works. Apart from that, the tool offers elegant solutions for landing pages, workflows, automation and much more.
All of them are great email marketing solutions if you’re a small business. They offer a rich set of features at an affordable price and with good customer support.