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Marketing
Asked a question last year

What is meant by permission marketing?

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Maria Palmer
Revenue driven demand generation & content expert.

Permission marketing paves the way for consumer-driven marketing. It has established that in order to appeal to an audience, you have to respect their wishes. It gives the consumer the power to ignore or filter out irrelevant marketing content. With the introduction of permission marketing, subscribers receive personal, relevant, and anticipated messages only when they have given the consent to receive it.

Those who are interested in being a part of your mailing list will sign up and subscribe or explicitly opt-in through various mediums. The most important part of permission marketing revolves around promising something to your subscriber and delivering according to this promise.

Finally, marketing your goods through permission marketing may be slow and lengthy, but it is definitely worth the effort. With just a little humility and a lot of patience, your company could gain formidable brand status.