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What is a triggered mail?

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Triggered mails are sent to the user based on their actions or a behavioural pattern. They are automated and already setup in the email marketing tool to initiate as required.

Transactional emails are a huge part of these triggered emails where the user gets an invoice and the product/service details directly in their mailbox. Triggered mails establish a connection between the user and a business as they start trusting it more. Additionally, it’s a great way to inform users about their important actions and have a log for the same.

Email marketing tools allow quick setup of triggered emails with the help of automation flows.