Due to the effectiveness of marketing automation, the following aspects of a customer life-cycle can be handled through automation:
- Lead Capturing
- Welcoming and on-boarding a lead
- Winning back cold leads
- Offering guidance to leads
- Marketing outreach
- Brand advertising through events
- Lead Targeting
- Social media targeting
- Targeted advertising
- Re-marketing
- Lead Nurturing
- Dynamic web content for on-site personalization in real-time
- Personalized marketing content
- Promotional advertising
- Lead Scoring
- Customer prioritization
- Lead Conversion
- Purchase assistance
- Loyalty programs
- Customer retention
- Reconnecting with clients
- Reporting and Customer feedback
- Collecting customer feedback
- Offering customer support
Thus, it can be seen that marketing automation tools can have a multi-faceted role in your company. If utilized correctly, it can help in almost all stages of a customer’s life-cycle. However, these features and functionalities vary from each platform and also depend on the plans that the company has subscribed.