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CRM Software
Asked a question 3 years ago

Is timely CRM database validation process necessary?

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Data validation is a crucial aspect and part of the entire CRM system management. It ensures that the database is filled with right and meaningful entries, which plays a vital role in the company’s growth. Even a small cluster of wrong data can render negative results. Not mere validation and cross-checking, but these things need to be done within a stipulated time period. This ensures the following things:

  • Applying specific validation logic helps a corporation in making meaningful reports without any misinformation. You will also get a higher system adoption and can deliver improved customer service.
  • If your sales, customer support and order fulfillment are being managed by different applications, data validation is of utmost importance. This ensures uniformity across platforms and mitigates the chances of misinterpretation.
  • Database validation does not only mean cross-checking but also ensuring that quality data is being entered into the system. High-quality data will help to frame quality solutions and road-maps. It also suggests the necessary changes that should be undertaken immediately.