Customers with similar characteristics are grouped together into what is called ‘segments.’ Following a similar approach, customers are progressively divided into further smaller groups called ‘micro-segmentation’. These niche groups are divided and clubbed on the basis of behavioral attributes, geographical location, age, and compact characteristics.
Micro-segmentation allows the marketing team to find targeted customers with unique traits. Thus, rather than approaching a bunch of individuals with the same tactics, the marketing team can diversify their approach and make use of a customer driven strategy. This will enable your team to be hyper-focused with greater accuracy to satisfy the customer’s requirements.