Customer relationship management4 (CRM) solutions have been around for many years and changed the way sales and customer service operate.
While CRM systems are great for organizing information and tracking sales, they do not provide the end to end marketing automation and insights a marketer needs within an organization. Marketing automation systems are great for helping you automate marketing processes and provide a centralized place for marketing collateral (emails, landing pages, content, social media, etc.).
By integrating the two systems, you allow for the seamless transfer of lead/contact information, ensuring that the right marketing messaging is going out at the right time, and a true organizational alignment with marketing and sales departments
Key benefits CRM and marketing automation integration:
- Deliver sales-ready leads
- Sales and marketing system collaboration
- CRM user adoption