Triggered mails are sent to the user based on their actions or a behavioural pattern. They are automated and already setup in the email marketing tool to initiate as required.
Transactional emails are a huge part of these triggered emails where the user gets an invoice and the product/service details directly in their mailbox. Triggered mails establish a connection between the user and a business as they start trusting it more. Additionally, it’s a great way to inform users about their important actions and have a log for the same.
Email marketing tools allow quick setup of triggered emails with the help of automation flows.